This talk considers the real strategic implications AI presents for SaaS companies’ marketing, positioning, and customer experience.
AI is not a magic bullet. It is an accelerant – amplifying strengths and exposing weaknesses in GTM foundations. How can founders cut through the noise and stay competitive?
From the rise of AI-first startups to the challenges facing legacy SaaS, we’ll dive into why clear positioning, deep customer insight, and strategic use of AI are now essential. Learn what’s working, what’s hype, and how to avoid being commoditized. Whether you’re racing ahead or trying to catch up, this session will help you make smarter, more grounded decisions in the age of AI.
Founders and CEOs will be better able to:
- Identify when and how AI can improve onboarding, retention, and customer success.
- Develop sharper positioning and messaging that truly differentiates in AI-saturated markets.
- Understand how to combine AI tools with qualitative customer insight for smarter GTM decisions.
Georgiana Laudi
Co-founder, Forget the Funnel
Georgiana’s been building and launching brands online since Y2K was a thing and has been marketing online since 2000. Starting in marketing, she identified the huge opportunity for product-focused growth early in her career when she discovered customer experience mapping. She’d discovered her calling.
Gia believes companies often misunderstand their entire relationship with customers. From the initial customer problem you solve through engagement and expansion – value should not be measured by transactional moments and business metrics, but on customer’s success milestones and product engagement KPIs.
She’s worked with high-growth B2B SaaS companies including Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.