Born in Peru, and raised as a math and science nerd in New Jersey with a passion for movies and storytelling, Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.
It took time and a co-founder, Schoneck Shoaf, to turn it into a business, but now the App has been downloaded over 2 million times.
In this talk from BoS USA 2019, Cesar will share the story of how he accidentally turned his idea for a tool that would encourage him to be more adventurous into 1SecondEveryday. This became a thriving, bootstrapped, remote only, business that became the number one paid app in Apple’s App Store in 2018. Cesar shares the decision-making process that ultimately led to a change in business model, a rewrite of the platform and to taking outside capital.
Find out how 1Second Everyday:
- make remote working work
- changed the business model as it grew up
- discovered the ever-growing number of alternative sources of funding available to software entrepreneurs.
Slides
Sketchnote
Cesar Kuriyama
Cesar was born in Peru, but raised as a maths and science nerd in New Jersey with a passion for movies and storytelling.
For many years he worked in advertising for clients like BMW, Verizon & the NFL but left it behind so he could pursue his own personal creative endeavours, among them a personal project – 1SecondEveryday – the idea was unveiled at TED 2012. It took time and a co-founder, Schoneck Shoaf, to turn it into a business. Today, the App has been downloaded almost 2 million times. In his spare time he attends lectures, seeks out unique adventures and helps friends and strangers with their ideas.
Next Events
BoS Europe 2025 🇬🇧
🗓️ 31 March – 1 April 2025
📍 Cambridge, UK
Grab early bird tickets until 15 Nov
Spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
BoS USA 2025 🇺🇸
🗓️ To be announced soon
📍 Raleigh, NC
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.
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