Engineering your market outcomes

2015: Patrick McKenzie – Founder, Kalzumeus Software

Marketing comes naturally to some people. Unfortunately, few of them go on to found software companies. Patrick talks about types of marketing that use engineering skills and won’t be rabidly opposed to your developers.

Instead of spending a few weeks cranking out one more feature that won’t be seen by 1% of your users and increase the value of your software by <1%, learn how you can use the same few weeks to create scalable systems that take much of the guesswork out of marketing.