Sales Toolkit: A BoS Playlist

Looking to up your sales game? You’ve come to the right place. We’ve gathered six of the best talks from Business of Software Conferences over the years on the topic to give you a practical guide to the subject – your very own BoS Sales Toolkit!

The playlist starts at the beginning, as Rich Mironov shares his thoughts on how to price your software. Steli Efti and Paul Kenny share thoughts and frameworks to help you turn your software into money, and then Bob Moesta and April Dunford offer a fresh perspective on how to approach sales in a different way – with Demand-Side Sales 101 and the Point Of View pitch. Jeff Szczepanski rounds off the playlist with a developer’s guide to running a sales team.

Get this BoS Playlist now and learn from the Sales experts. You will also get the latest news from Business of Software Conference, including the chance to watch the latest talks from Business of Software as soon as they’re released.




Online workshops

New to AI in your business?
AI in Your Business: Where to Start
Set up your AI company OS. Two sessions, cohort of 12.
“I’ve been talking to it loads about positioning, sales framing, North Star metrics. I came up with a succinct statement that I really like.”
Marv Rance, InTouch
Register now Want to do it with just you? One-on-one option ›
Already set up your OS?
Building Your AI Company
Operating System
Not sure what to do next. Four weeks, cohort of 12, with Tim Barker and Mark Littlewood.
“I think about the business differently than I used to. I would never have come to that conclusion without this process.”
Stephen, cohort participant
Register now

Conference

BoS Conference attendees
In-person BoS Conference 2026
Date TBA ⌄
📅 Date TBA 📍 In-person

Two days with software founders and leaders who have actually built profitable businesses. No panels, no keynotes designed to impress. Talks that earned their place because the idea was worth the room’s time.

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