Looking to up your sales game? You’ve come to the right place. We’ve gathered six of the best talks from Business of Software Conferences over the years on the topic to give you a practical guide to the subject – your very own BoS Sales Toolkit!
The playlist starts at the beginning, as Rich Mironov shares his thoughts on how to price your software. Steli Efti and Paul Kenny share thoughts and frameworks to help you turn your software into money, and then Bob Moesta and April Dunford offer a fresh perspective on how to approach sales in a different way – with Demand-Side Sales 101 and the Point Of View pitch. Jeff Szczepanski rounds off the playlist with a developer’s guide to running a sales team.
Get this BoS Playlist now and learn from the Sales experts. You will also get the latest news from Business of Software Conference, including the chance to watch the latest talks from Business of Software as soon as they’re released.
Next Events
BoS Europe 2025 🇬🇧
🗓️ 31 March – 1 April 2025
📍 Cambridge, UK
Spend 2 days with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
BoS USA 2025 🇺🇸
🗓️ 6-8 October 2025
📍 Raleigh, NC
❗️Early bird ticket available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.