Marketing is simple, right? Get that branding consultancy in and spend a fortune on Google Ads, and you’re set… NOT. Marketing is a tricky. Channels constantly evolve, and what worked really well for you as a startup isn’t necessarily going to work as you scale. We’ve gathered 5 of the best talks from Business of Software Conferences over the years on the topic to give you a practical guide to the subject – think of it as a SaaS Marketing 101 class.
Andrus Purde kicks off the playlist with a look at how a SaaS Marketing team needs to evolve as your business grows. Then we get tactical: April Dunford gives a blinding talk on Positioning, and Joanna Wiebe teaches you all the copywriting tips you could ever need. Nilan Peiris then shares how TransferWise optimised for Word-of-Mouth recommendations, and the legend that is Seth Godin closes the playlist with some thoughts from his long and illustrious career in the marketing world.
Get this BoS Playlist now and learn from the Marketing experts. You will also get the latest news from Business of Software Conference, including the chance to watch the latest talks from Business of Software as soon as they’re released.