APRIL DUNFORD | VINCE DARLEY | BRUCE MCCARTHY | JOANNA WIEBE | SHAWN ANDERSON
MELANIE RIEBACK | TIM BARKER | TON DOBBE | STEPHEN ALLOTT | LIZZIE LAWLEY | DR. IAN BAILEY
MATT LERNER | SHONA MOLYNEUX | CHRIS MOORE
April Dunford: The Hard Parts of Positioning – Learnings from 11 Years and 300 Technology Companies
April highlights four key positioning challenges she’s seen in her work with over 300 technology companies. She breaks down the root causes of each challenge and provide practical solutions to help you avoid them.
Vince Darley: Extreme Clarity. Relentless Focus. Lessons from Meta, Deliveroo & King
Vince shares his iterative process for achieving extreme clarity using simple tools including a blank whiteboard. He explores why taking on too much stuff is fatal and share strategies to avoid the trap. He demonstrates why success comes from a very tight focus on delivering a few things quickly and how you can maintain the focus of your org on your goal.
Bruce McCarthy: From Product Managers to Product Builders – How AI Is Rewiring Product Development
Bruce shows, with real world examples, why and how you can use this moment to hit pause on the old playbook and go faster than you ever thought possible. All it takes is empowering product and technical leaders with clear missions, autonomy, and accountability.
Joanna Wiebe: The Art and Science of Copywriting
Joanna shares a proven framework for crafting customer-centric copy that moves visitors to leads and leads to sales while staying true to your brand. The secret? Start with the customer.
Shawn Anderson: Building B2B Ecosystems
Building ecosystems is hard, particularly in B2B. Do your users really have anything in common apart from your software? Shawn describes how his company, PDQ, built an ecosystem for SysAdmins, the core users of their product. It became one of the strongest and most active in B2B. He discusses what worked for them and what might for you.
Melanie Rieback: Non-Extractive Business and Finance
Melanie challenges the current orthodoxy and show how rethinking governance, entity forms, fee structures, procurement, compliance, culture, and operations can lay the foundation for a truly just and sustainable economy.
Tim Barker: AI, Worthless SaaS Playbooks and Redundant Org Charts
Tim shows hands-on how he runs product, marketing, and operations with a handful of people and a fleet of AI agents: the folder structures and ‘knowledge assets’ that make agents useful; how he writes specs so AI does real work instead of expensive noise; and the ‘guardian’ agents that stop automation going rogue (including the $2,000 LinkedIn mistake that taught him why they matter).
Ton Dobbe: Is Your Company Remarkable?
Ton focuses on the three that form your foundation: who you’re really for, what makes you desirable, and what makes you genuinely different.
Stephen Allott: Financial Planning and the Theory of Constraints 2.0
In this session, you’ll learn the best practice and most practical method, based on Eli Goldratt’s Theory of Constraints, for modelling future growth you can apply immediately. Identify the few variables that actually limit scale and how to build a credible 3–5 year cash-flow forecast? You’ll learn how to use decision-engineering principles to identify your key metrics and how to distinguish metrics that inform real decisions from vanity metrics. You will be able to reduce complex dashboards to a small, focused set of measures, and how to link each metric directly to an action you would take if it moved.
Lizzie Lawley: The New Product Velocity – What Happens When Non-Developers Code
While AI tools can revolutionise/democratise software creation, many teams remain stuck in legacy product development habits – lengthy roadmaps, pixel-perfect releases, and developer bottlenecks. You’ll hear how the culture shifted from siloed, waterfall-style teams to one where everyone builds and developers evolve from gatekeepers to system supervisors.
Dr. Ian Bailey: You Control Your Destiny – Startup Myth Busted
Ian shares his experiences trying, and failing, to raise venture funding, before building Telicent.
Matt Lerner: How We Sold a Software Company for $20M Using Standup Comedy
You will discover that when it comes to mergers and acquisitions, there’s more than one way to skin a cat.
Shona Molyneux: The CFO Playbook to Kill a Business
Want to team up with your CFO to destroy the value of your company? Here’s the playbook. If your goal is to create value, listen and do the exact opposite.
Christopher Moore: Build the Business Buyers Compete For
Online workshops
Operating System
Can’t make it? More dates coming up