RYAN SINGER | MELISSA APPEL | GREG BAUGUES | ROBIN LANDY | LIZZIE LAWLEY | BOB MOESTA | SARA GORDON | DAVID PEREIRA | MARK STEPHENS | DIEGO DE JODAR | STEVE MCLEOD | GARETH MARLOW | BRIDGET HARRIS
Ryan Singer: Framing and Hard Conversations
Ryan shares some trusted frameworks and tools that can help you to define what you’re going to go invest your precious time and energy into next and help you answer the question, what do you say no to?
Melissa Appel: The Founders’ Guide to What Product Teams Need
Melissa shares tools and approaches that keep you and your team focused and aligned on the success of your business. You will learn how to be the leader your product team needs to flourish and deliver results that make your investors happy.
Greg Baugues: AI You’ve Been Doing It All Wrong
In this entertaining, insightful, and at times magical talk, Greg explains why understanding how AI works, its strengths and limitations will help you harness its potential for your own benefit. Greg shares a series of live and interactive demonstrations that offer you actionable, useful and powerful approaches that incorporate AI tools in your day-to-day work to enhance your brain power and creativity.
Robin Landy: Finding Features Customers Will Pay (More) For
Robin shares lessons learned the hard way; show how to identify the features for which customers will pay more; and discuss that special (and thankfully rare) feature: the one your customers would pay to avoid!
Lizzie Lawley: Lessons Learnt from my AI Girlfriend
Once upon a time, Elizabeth decided she would create an AI girlfriend.
She discusses the findings from this experiment and dive into the nature of human and AI relationships, addressing the challenges of loneliness and rejection and exploring how these factors shape our modern world.
Bob Moesta: JTBD and Hiring
In this talk, Bob demonstrates, with case studies, how companies that understand the real reasons people decide to switch jobs, can hire better, more motivated and engaged talent.
Sara Gordon: The Seven Deadly Sins & Positioning
Sara explains how, starting with understanding your customer’s ‘why?’, you can position your offering effectively so the people that matter understand why your solution fits their needs. She shows you how as well as flagging the common positioning mistakes and why the key to positioning is execution.
David Pereira: Product Management or BS Management?
David helps you understand how to face reality and uncover opportunities to act immediately to simplify your product game. With candid insights and proven tactics, David empowers you to challenge the status quo and create the space to do work that truly matters.
You will learn how: to simplify what gets unintentionally complicated; product organizations thrive or fail; to apply new insights today for a better tomorrow; to overcome common team traps.
Mark Stephens: 25 Years of Heretical Thinking
In this talk, Mark challenges your views and make you think about how you run your software business. He shares how BoS talks have helped him tackle topics including size, money, hiring (no received wisdom is going to be sacred) and explain how IDRSolutions approached these problems.
Diego de Jódar: Why User Activation is the Key to Sustainable Growth
Diego shares a new way to think about Activation:
- How to measure all of that so you have an accurate depiction of your current activation.
- What are the users trying to achieve during this period?
- What is blocking them in their journey to happy users?
- How can you solve the blockers without creating bigger problems down the funnel?
Steve McLeod: How Bootstrapped Teams Really Choose What Feature to Build Next
Steve shares 5 unique and interesting approaches he’s discovered so far.
Gareth Marlow: No One Knows What They’re Doing. Especially You. Lead Anyway.
Gareth Marlow shows you why waiting until you feel “ready” is a trap, and how embracing uncertainty-with confidence-separates those who lead from those who hesitate.
Bridget Harris: Reflections on Building & Selling My Company
Bridget shares some of the existential moments in the company’s growth, why she and Keith decided that the time had come for them to sell and how they negotiated the sales process.
Next Events
6-8 October | Raleigh, NC
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13-14 April | Cambridge, UK
Grab Early Bird Tickets