Jobs To Be Done: A BoS Playlist

Jobs to be Done (JTBD) is a powerful framework to help you understand why your customers hire your product/service. Want to understand why your customers buy? More importantly, why they don’t buy? These 5 JTBD talks from Business of Software Conference are here to help you.

Jobs to be Done theory focuses on understanding why a customer hires a product or service to do a particular job. Famously, when you purchase a 1/4 inch drill bit, you rarely want a 1/4 inch drill bit, you want a quarter-inch hole. Understanding the needs and motivations of a customer is key to understanding how you can serve them better.

Watch JTBD masters Clayton Christensen, Tony Ulwick, Claire Suellentrop, and a double act from Bob Moesta & Chris Spiek who live interview an attendee to demonstrate how you interview customers to really understand what moves them.

Get this BoS Playlist now and learn from the JTBD experts. You will also get the latest news from Business of Software Conference, including the chance to watch the latest talks from Business of Software as soon as they’re released.




Online workshops

New to AI in your business?
AI in Your Business: Where to Start
Set up your AI company OS. Two sessions, cohort of 12.
“I’ve been talking to it loads about positioning, sales framing, North Star metrics. I came up with a succinct statement that I really like.”
Marv Rance, InTouch
Register now Want to do it with just you? One-on-one option ›
Already set up your OS?
Building Your AI Company
Operating System
Not sure what to do next. Four weeks, cohort of 12, with Tim Barker and Mark Littlewood.
“I think about the business differently than I used to. I would never have come to that conclusion without this process.”
Stephen, cohort participant
Register now

Can’t make it? More dates coming up