Advice From SaaS Founders: A BoS Playlist

As an entrepreneur or CEO, it can be difficult to know where to go for advice. You spend your whole time leading your team and running your business – who do you ask when you’ve got questions? Where do you go for advice?

This BoS Playlist is here to help. In these talks from the founders and CEOs of Hubspot, Constant Contact, Wildbit, WP Engine, and Balsamiq, you’ll hear great advice from people who have been at the forefront of some incredibly successful SaaS businesses. Hear advice from the experts about combatting imposter syndrome, focusing on the right things, facing fears, and surviving the long slow SaaS ramp of death.

Get this BoS Playlist now and learn from successful founders. You will also get the latest news from Business of Software Conference, including the chance to watch the latest talks from Business of Software as soon as they’re released.




Online workshops

New to AI in your business?
AI in Your Business: Where to Start
Set up your AI company OS. Two sessions, cohort of 12.
“I’ve been talking to it loads about positioning, sales framing, North Star metrics. I came up with a succinct statement that I really like.”
Marv Rance, InTouch
Register now Want to do it with just you? One-on-one option ›
Already set up your OS?
Building Your AI Company
Operating System
Not sure what to do next. Four weeks, cohort of 12, with Tim Barker and Mark Littlewood.
“I think about the business differently than I used to. I would never have come to that conclusion without this process.”
Stephen, cohort participant
Register now

Conference

BoS Conference attendees
In-person BoS Conference 2026
Date TBA ⌄
📅 Date TBA 📍 In-person

Two days with software founders and leaders who have actually built profitable businesses. No panels, no keynotes designed to impress. Talks that earned their place because the idea was worth the room’s time.

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