Watch Joel Gascoigne (Buffer) on building a sustainable SaaS (before you hear about the event behind it).
Joel Gascoigne is the co-founder of Buffer, one of the most transparent and thoughtful SaaS companies of the last decade.
In this Business of Software talk, Joel shares what actually worked (and what didn’t) as Buffer grew:
- How to think about sustainable growth (without burning out your team)
- What transparency really looks like once the company gets bigger
- The tradeoffs founders don’t talk about until it’s too late
- Lessons learned the hard way, not from a slide deck
This isn’t a polished keynote. It’s a founder thinking out loud, honestly. Watch it:
Why we’re sharing this
This talk comes from the Business of Software Conference (BoS), a place many founders discover years too late… and immediately wish they hadn’t.
BoS is known for honest, practical talks from people who’ve actually built, scaled, and made the hard calls.
No sales pitches. No hype.
Just clear thinking you can use immediately.
