Still losing deals you thought were sure things?
This free guide shows you how to apply the Jobs to Be Done (JTBD) framework in your sales process, so you can stop pitching features and start helping customers make real progress.
Why Jobs to Be Done?
Most sales processes follow a funnel. But real buyers follow a journey: One shaped by frustration, desire, fear and inertia.
This guide teaches you to align your sales strategy with the customer’s buying timeline and decision-making forces, so your pitch doesn’t just inform… It lands.
What You’ll Learn
Inside the guide, you’ll discover:
✅ How to identify the “struggling moment” behind every qualified lead
✅ Why 60% of proposals go nowhere — and what to do about it
✅ How to map sales conversations to the Four Forces of Progress
✅ How to ask the questions that uncover real buying intent
✅ How to tailor demos based on timeline stage
✅ Why helping someone make trade-offs closes more deals
Bonus:
- Tips of how to use JTBD in sales
- Tactical sales interview questions
- Frameworks to forecast and reduce friction
Who It’s For
- SaaS founders & CEOs
- B2B sales teams
- RevOps and GTM leaders
- Anyone looking to increase close rates and reduce deal risk
If you’re tired of demos that go nowhere and pitches that get ghosted, this guide is for you.
Download the Free Guide
Sales isn’t about pushing harder. It’s about helping people buy. Learn how JTBD helps you close more deals with less guessing.