How do you understand what your customers want?
Stop guessing. Start listening. This free Jobs to Be Done (JTBD) guide will help you uncover why customers buy, switch or churn.
What You’ll Get
A practical, proven approach to uncovering what your customers are trying to achieve – and how to build around it.
✅ Clear explanations of core JTBD principles
✅ Step-by-step guide to running effective customer interviews
✅ Templates you can use today:
- Interview Worksheet
- Job Story Canvas
- Forces of Progress Map
- Customer Progress Framework
✅ Examples of how product, marketing, and sales teams use JTBD
✅ Quotes and insights from BoS speakers including Clayton Christensen, Bob Moesta, Alan Klement, Claire Suellentrop, and more.
Who It’s For
- Founders and CEOs seeking clarity in product strategy
- Product teams tired of guessing what to build
- Marketers looking to sharpen positioning and messaging
- Sales and success leaders trying to understand why customers switch
If you’re responsible for growth, product direction, or customer outcomes, this is for you.
Why Jobs to Be Done?
Because features don’t drive growth – progress does.
“No one wakes up wanting your product. They wake up with a problem. If you don’t understand the struggle, you can’t build the solution.” – Bob Moesta, Co-Creator of Jobs to Be Done
JTBD helps you discover that progress – and build the roadmap, campaigns, and conversations that move customers forward.
Ready to Stop Guessing?
Download the free guide now and start using Jobs to Be Done to align your team, clarify your roadmap, and grow with confidence.