Rand will discuss how SparkToro approach marketing and the challenges of marketing attribution, the problems with advertising vs. incremental lift and why often, it is important to trust your gut.
Co-Founder & CEO, SparkToro
Rand Fishkin has dedicated his professional life to helping people do better marketing through his writing, videos, speaking (these are classics), and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.
Rand has spoken as BoS before; Helping Customers Find You Online – The Ever Changing World of Inbound Marketing in 2014; and The Things I Wish I Could’ve Told Young Mr Fishkin in 2016