Masterclass: Build Products That Matter with Radical Thinking (Attendee info)

20 & 27 October, 3 & 10 November

DateTimeZoom Link
Session One (2 hours)20 October 202111:00 – 14:00 EST / 16:00 – 18:00 BSTJoin the Zoom call
Session Two (2 hours)27 October 202111:00 – 14:00 EST / 16:00 – 18:00 BSTJoin the Zoom call
Session Three (2 hours)3 November 202111:00 – 14:00 ET / 16:00 – 18:00 GMTJoin the Zoom call
Session Four (2 hours)10 November 202111:00 – 14:00 ET / 16:00 – 18:00 GMTJoin the Zoom call
N.B. Clocks change on 31 October 2021 to mark the end of British Summer Time

Prework

Read the following three blog posts: 

Vision: How to craft a compelling vision

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Sustainability: Surviving long enough to achieve your vision

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Vision debt: A hidden danger when setting priorities.

Read now

Download the free pdf toolkit that contains the exercises and follow up material.

Download

Course Format

Session 1: Introduction, Vision and Negotiating Priorities

In this workshop, we’ll start by diagnosing product diseases and discuss how to overcome or prevent these diseases by taking a vision-driven approach to building products instead of being iteration-led.

In the process of crafting a Radical Vision Statement, you’ll answer profound questions about your product that help you align the team. You’ll gain practical tools to get buy-in on the vision both from the team and from stakeholders. We’ll challenge conventional wisdom that a vision must be broad and a BHAG (Big Hairy Audacious Goal).

You’ll learn how you can use your vision in everyday decision-making and prioritization. Using a simple but powerful 2×2 framework, you’ll balance progress toward your long-term vision while managing the reality of short-term business needs. You’ll learn to use this as a powerful communication tool to align your team and stakeholders. When priorities are handed down from above, they can seem arbitrary to individuals. 

This workshop will give your team a clear vision and make prioritization discussions more productive and less contentious, helping you secure the buy-in you need. 

Session 2: Defining Strategy. Planning Execution and Measurement

This workshop will help you translate your vision into a comprehensive strategy. 

You’ll develop a radical strategy, which requires asking the following four questions with the mnemonic RDCL (pronounced “radical”):

  • Real pain point: What’s the pain that triggers someone to use your product? 
  • Design: What functionality in your product solves that pain? 
  • Capabilities: What do you need to fulfil the promise of your solution? 
  • Logistics: How do you deliver the solution to your users? How do you price it, deliver and support it? 

In the second half of this session, you’ll translate your priorities into execution and measurement. You’ll learn about hypothesis-driven execution and how you integrate RPT with Lean and Agile techniques for execution.  

Popular metrics such as the number of users or revenues may not always be the right indicators of progress. Product teams are more successful when teams and stakeholders are aligned on how you’ll measure success. Instead of measuring popular metrics, you’ll derive metrics based on your strategy, so you can measure what matters for your product.

Session 3: Team and Culture

Change can be challenging. This workshop will transform culture change from a nebulous idea to actionable steps. You’ll work through a repeatable process for engineering the culture you want to establish in your team.

You’ll gain practical tools to structure conversations to evaluate the culture in your product team, identify what’s working well, plan strategies to change the culture where it’s needed, and measure progress towards creating a culture that high performing teams need for innovation. You’ll be able to use these techniques to create a more close-knit culture across your team. 

Session 4: The Hippocratic Oath of Product

Just as unregulated industrial growth led to environmental pollution, unregulated growth in the digital era is creating digital pollution. This workshop helps you bake responsibility into every step of building your product. 

You’ll learn to recognize five types of digital pollution so you can be sensitive to the unintended consequences of your product on society. You’ll learn how to embrace the Hippocratic Oath of Product and gain practical tools to manage this responsibility against the reality of your short-term business needs.

Who is Radhika Dutt?

Radhika Dutt is the author of the upcoming book Radical Product Thinking: The New Mindset for Innovating Smarter. She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies that she founded. She is currently Advisor on Product Thinking to the Monetary Authority of Singapore, Singapore’s financial regulator and central bank. She also teaches entrepreneurship and innovation at Northeastern’s D’Amore McKim School of Business, and is an advisor to several startups. Dutt co-founded Radical Product Thinking as a movement of leaders creating vision-driven change and is a frequent speaker at business events and conferences around the world. She serves on the board of the Association of Product Professionals. She graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks nine languages, currently learning her tenth.