How it Started
“We have a tendency to overcomplicate things.”
“This feels too siloed, everyone pulling in different directions”
“We’re behind target, and all our ideas feel like guesses and hunches.”
Good news: There’s probably an easy fix
What if we told you the answer was a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – All the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because that simple framework has incredible power to align and focus the team.
The Most Common Mistake
The most common mistake is aligning whole team around a revenue target. (That doesn’t sound like a mistake – but revenue is an output, and most of the confusion regards the inputs that drive it.)
Find Your Metrics that Matter
In this session Matt will take you through the methodology that’s used by the most successful Silicon Valley companies. That includes setting your North Star Metric, plus a narrow set of key driver inputs. Importantly, you’ll identify your rate-limiting step, the bottleneck where you need to focus to have the biggest impact on your growth. Finally, Matt will talk about how to roll out this framework across your team, and a simple set of conversations you can have to ensure people are aligned and making good decisions around how to spend their time and money.
The session is limited to 12 companies, so Matt can spend time working closely with each of you to think through your business and correctly apply the framework.
How it’s Going
“They saved us months of focusing on the wrong areas and gave us the tools to tackle the right ones in earnest. I only regret we didn’t do this 12 months ago!”
Rob O’Donovan, Co-Founder @ Charlie HR
“They helped us shift our employees mindsets from perfectionism into a more entrepreneurial / hacky approach, so everyone behaves much more like founders. In an 8 person team that is priceless!”
Billie Quinlan, Co-Founder, Ferly
Session One: 8am-10am PT / 11am-1pm ET / 4pm-6pm GMT, Thursday 18th February 2021
Session Two: 8am-10am PT / 11am-1pm ET / 4pm-6pm GMT, Thursday 25th February 2021
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"The only place where I feel, professionally, amongst my peers."
— Scott Farquhar, founder and CEO of Atlassian
You should sign up to our no-spam, no-frills newsletter to get early access to exclusive new talks and events:
21st & 28th July
Masterclass: Demand-Side Sales using JTBD with Bob Moesta.
27th & 29th September
BoS Conference: Fall 2021, online with multiple speakers.
About Matt Lerner
As Founder of Startup Core Strengths, I’ve run through this Metrics exercise with over 100 tech companies, and we have a 96% “Founder Likely to Recommend” score. Previously, I was on the early growth team @ PayPal, a Partner @ 500 Startups, and I lecture at Stanford Business School and Imperial College.