Masterclass: International Market Launch and Growth Strategy (5 & 12 October)

Identify what you can do to launch and grow internationally with the tools and confidence to define strategies that work.

An online masterclass led by Chui Chui Tan (Founder and Director, Beyō Global)

Course Description

Are you overwhelmed by:

  • Launching in a new market and want to know how to prepare for it?
  • One of your markets not performing well and you want to change that?
  • Your existing market is doing excellently and you want to get it to the next level?

There are so many things that you could potentially do but where do you even start? What would be the ‘right’ decisions to make?

In this online masterclass, we’ll help you to identify what you could do to launch and grow internationally. The course will give you the tools and confidence to define your strategies for different markets knowing that your investment will make a positive impact on your market growth.

We’ll use real examples and the challenges you’re facing in the discussion and exercises to make sure they’re as relevant to you as possible. This will also mean that you can apply the takeaways and output from this workshop and apply directly to your work.

What You Will Learn

  • What does setting the right strategy for market growth and new market launch mean?
  • What does it involve?
  • Why it is important to do it right.
  • How to explore the real challenges you have in your global markets or in a specific market/region?
  • What level of understanding you might have about your markets and customers
  • How to explore potential growth areas for our markets
  • How can you define the best next steps for launch and growth.

NB, this session is focused on tactical and strategic planning. It does not cover detailed hands-on practice (eg, the details on how to conduct research to understand your customers or the markets).

Who should attend?

Perfect for: Business Owners, CPOs, Product Managers, CMOs, Marketing Managers and Digital Leaders.

Or anyone who creates products and services for international audiences, or manages and is responsible for international launches and growth


Session One (2 hours)5 October 202111:00 – 14:00 EST / 16:00 – 18:00 BST
Session Two (2.5 hours)12 October 202111:00 – 14:30 EST / 16:00 – 18:30 BST

Course Format

This online course runs over two online sessions (one 2 hour and one 2.5 hour long) with a maximum number of 24 participants.

The sessions will incorporate case studies, and more importantly, the challenges you’re facing right now, in a discussion and exercises that mean you can apply the takeaways and output from this workshop directly to your work.

Additional One-to-One Coaching Session with Chui Chui

For those participants who want additional help, you can also book a private, one-to-one coaching with Chui Chui to be held at a time to be mutually agreed after the masterclass is over.

Please note, if you would like to select this option, you should pick the masterclass and one-to-one session on checkout.

Masterclass Leader

Chui Chui Tan

Chui Chui Tan is a UX consultant and Cultural expert who’s worked with startups and large multinational organisations – including Marriott, BBC, Google, Asana, Babylon Health and Spotify – for the last 15 years. She helps companies understand their global audiences, define and develop business propositions that work in different markets. She wrote International User Research and speaks at international conferences and writes on International UX, Culturalisation and Global Strategy

“Chui Chui worked with us @Spotify… The best thing about Chui Chui is that before you notice it, it feels like she is part of the team, in all aspects – the level of understanding of the problem space, the passion to find meaningful insights, the problem-solving approach, the deep level of insights she brings to the table and the way she blends within the team when working together.”

Erel Sherman, Senior Director Product, Spotify