21st & 28th July 2021
|Session One (2 hours)||21st July 2021||11:00 – 13:00 ET / 16:00 – 18:00 BST||Join the Zoom call|
|Session Two (2 hours)||28th July2021||11:00 – 13:00 ET / 16:00 – 18:00 BST||Join the Zoom call|
Some extra credit viewing suggested at end of Session One
Claire Suellentrop – translating JTBD to marketing/email copy
Claire Suellentrop – Using JTBD to perfect your product messaging.
April Dunford – Selling Your Point of View
You will be expected to have read Bob’s book, Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress prior to attending the masterclass
Watch this video from BoS USA Online 2020
Who is Bob Moesta?
Bob is a founder, maker, innovator, speaker, and now a professor. Pioneer of Jobs-to-be-Done theory, an expert on creating, developing, and launching new products and services. His work with tech companies such as Intercom, Basecamp and many more has helped adapt the Jobs-to-be-Done theory to technology products. One of the principal architects of the Jobs-to-be-Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop and apply the innovation framework to everyday business challenges.