Masterclass: Demand-Side Sales with JTBD (Attendee info)

21st & 28th July 2021

DateTimeZoom Link
Session One (2 hours)21st July 202111:00 – 13:00 ET / 16:00 – 18:00 BSTJoin the Zoom call
Session Two (2 hours)28th July202111:00 – 13:00 ET / 16:00 – 18:00 BSTJoin the Zoom call

Course Prework

You will be expected to have read Bob’s book, Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress prior to attending the masterclass

DEMAND-SODE SALES 101 Bob Moesta

Watch this video from BoS USA Online 2020

Who is Bob Moesta?

Bob Moesta, Rewired Group
Bob Moesta

Bob is a founder, maker, innovator, speaker, and now a professor. Pioneer of Jobs-to-be-Done theory, an expert on creating, developing, and launching new products and services. His work with tech companies such as Intercom, Basecamp and many more has helped adapt the Jobs-to-be-Done theory to technology products. One of the principal architects of the Jobs-to-be-Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop and apply the innovation framework to everyday business challenges.