Masterclass: Demand-Side Sales with JTBD (Attendee info)

21st & 28th July 2021

DateTimeZoom Link
Session One (2 hours)21st July 202111:00 – 13:00 ET / 16:00 – 18:00 BSTJoin the Zoom call
Session Two (2 hours)28th July202111:00 – 13:00 ET / 16:00 – 18:00 BSTJoin the Zoom call


Some extra credit viewing suggested at end of Session One

Claire Suellentrop – translating JTBD to marketing/email copy

Claire Suellentrop – Using JTBD to perfect your product messaging.

April Dunford – Selling Your Point of View


Course Prework

You will be expected to have read Bob’s book, Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress prior to attending the masterclass


Watch this video from BoS USA Online 2020

Who is Bob Moesta?

Bob Moesta, Rewired Group
Bob Moesta

Bob is a founder, maker, innovator, speaker, and now a professor. Pioneer of Jobs-to-be-Done theory, an expert on creating, developing, and launching new products and services. His work with tech companies such as Intercom, Basecamp and many more has helped adapt the Jobs-to-be-Done theory to technology products. One of the principal architects of the Jobs-to-be-Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop and apply the innovation framework to everyday business challenges.