Attendee Info



Complete feedback form

Session 1 – Thursday 4th February 2021, 7am-10am PT / 10am-1pm ET / 3pm-6pm GMT

Session 2 – Thursday 11th February 2021, 7am-8am PT / 10am-11am ET / 3pm-4pm GMT

Slack – Join to BoS Slack Workspace here. We’ll add you to the relevant channel a week before the event starts.



Pre-work video

Pre-work extra video


HBR Article

Slides from the Masterclass

Bob, Greg, and Ryan Singer interview someone about why they bought a Peleton bike



(These videos are longer than 1 hour, so you’ll need to download them to watch them in full)

Session 1 

Session 2


The Jobs Story (Template)

Job stories should provide context and focus on the motivation of your user, not the implementation.

They typically follow this format:

When [situation], I want to [Motivation], so I can [Expected outcome]

EG: When I go to BoS conference, I want to talk to Bob Moesta, so I can understand why my customers are not buying our new widget and save my job.

Complete feedback form

Contact Details

If you have any questions, please email

JTBD MASTERCLASS Bob Moesta Web Banner Foot