Attendee Info

JTBD MASTERCLASS Bob Moesta

 

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Session 1 – Thursday 4th February 2021, 7am-10am PT / 10am-1pm ET / 3pm-6pm GMT

Session 2 – Thursday 11th February 2021, 7am-8am PT / 10am-11am ET / 3pm-4pm GMT

Slack – Join to BoS Slack Workspace here. We’ll add you to the relevant channel a week before the event starts.

 

Resources

Pre-work video

Pre-work extra video

Workbook

HBR Article

Slides from the Masterclass

Bob, Greg, and Ryan Singer interview someone about why they bought a Peleton bike

 

Recordings

(These videos are longer than 1 hour, so you’ll need to download them to watch them in full)

Session 1 

Session 2

 

The Jobs Story (Template)

Job stories should provide context and focus on the motivation of your user, not the implementation.

They typically follow this format:

When [situation], I want to [Motivation], so I can [Expected outcome]

EG: When I go to BoS conference, I want to talk to Bob Moesta, so I can understand why my customers are not buying our new widget and save my job.

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Contact Details

If you have any questions, please email marketing@businessofsoftware.org.

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