BoS Hangout: Developing Your Innovation-Building Muscles With Bob Moesta

Planning on building something better? That’s awesome. Unsure where to begin? Let’s get you started.

Creating something new or perhaps molding something better is pretty exciting. But in building something, there are essential skills and mindsets as your must-foundation. Know what ways work for you, eliminate the risks, and see what can help you jumpstart the process with Bob Moesta.

Folks from different industries, regions, and all walks of life came to the recent BoS Hangout with Bob on July 11. The Hangout featured casual yet mind-boggling conversations with Bob. For those who missed it or want a refresher, here’s a recording for you.


This session unpacked the keys to building innovative products. Bob outlined five core skills: empathetic perspective, uncovering demand, causal structures, prototyping to learn, and making trade-offs. He then explored applying these skills to product development.

The conversation shifted to product development strategies, with a focus on testing concepts and gathering customer insights. Bob highlighted the importance of clear communication and managing biases within teams.

Real-world examples highlighted the importance of customer focus and continuous learning. Strategies for testing concepts with low volume, high-insight methods were also discussed. Bob emphasized the value of qualitative insights for effective prototype development.Bob stressed contrasting concepts and using sensory profiling. Common pitfalls in prototyping were identified.

The session concluded with Bob discussing methods to address internal challenges and mitigate bias, followed by a focus on continuous learning through workshops and conferences.

More with Bob at BoS USA 2024

Join us and other brilliant minds at BoS USA 2024 in Raleigh, NC. The event takes place September 23-25. Book your tickets now before prices increase on July 26th.

You can also checkout Bob’s online lecture ‘Learning to Build Course‘ where you can deep-dive the five bedrock skills successful innovators use in building things that work.

If you want to see more why we love Bob, take a look at some of his talks here.

Bob Moesta
Bob Moesta

Bob Moesta

co-Founder, The ReWired Group

Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs-To-Be-Done, Bob was one of the principal architects of the JTBD theory in the mid 1990s.

Bob is the President & CEO of The ReWired Group and serves as a Fellow at the Clayton Christensen Institute. A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Check out Bob’s other talks here.

Next Events

BoS USA 2023

BoS USA 2024 🇺🇸

23-25 Sept 2024 at Raleigh, NC

Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.

The Road to Exit 🌐

Next Cohort Starts September 2024
A BoS Mastermind Group
facilitated by Mr Joe Leech

Hangout with Bob Moesta 🌐

11 July 2024 at 2pm BST
An online Q&A with the lifelong innovator and coarchitect of the JTBD theory.

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