Lauren Kelley: Meaning in Metrics

Infinite data means infinite metrics to measure the growth, value and health of SaaS and software companies.

In this session, Lauren will share insight, based on benchmarking top quartile SaaS companies, on what the metrics mean and what really matters to you. She’ll show how and why the metrics top performing businesses focus on have changed in the context of current economic climate and why focusing on a single metric is generally a bad idea.

She explains why you need to know your ‘magic number’ and the value of the ‘Rule of 40’ before opening a discussion on what metrics you could consider when building your performance dashboard.

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Lauren Kelley

CEO & Founder, OPEXEngine

Lauren founded OPEXEngine in 2005 in Waltham MA to offer entrepreneurs, investors and enterprise software businesses access to reliable data and insight to inform their strategies, plans, budgets and scorecards. Her company became the industry-leading SaaS benchmarking resource based on audited, anonymized company data. In 2021 she sold the company to Bain Capital where it runs as a separate business she still leads.

Lauren’s held executive positions in some of the industry’s most successful companies, and having advised hundreds of forward-thinking technology businesses including Compaq, Borland and ATG. She has unique insights into the metrics SaaS organizations should benchmark against in order to grow profitable, high-value businesses.


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