Schedule & Key Highlights
- Sunday, 30 March – Photo Walk Tour, Pre-Reg and Drinks
Join us for a photo walk tour of Cambridge on Sunday, 30 March at 3:30pm. It’s a fun, informal way to explore the city, meet fellow attendees, and get into the BoS spirit before registration opens at 6pm. Thanks to our supporter, Quiet Light.
Whether you’ve just wrapped up the walking tour or are arriving fresh in Cambridge, head to Churchill College to grab your badge and ease into BoS over drinks and nibbles. Pre-registration opens on Sunday, 30 March from 6-9:30pm at Churchill College, Cambridge. - Monday, 31 March – Drinks and Dinner
After a full day of insightful talks, unwind with drinks and dinner from 6-10pm at Churchill College Dining Room. No dress code – come as you are. - Tuesday, 1 April – BoS Shirt Day & Class Photo
It’s tradition. Wear your favorite BoS shirt (new or vintage) as we gather for a class photo of everyone. - Bring a Piece of Home for the Local Corner
Share a small token from where you’re from – think postcards, snacks, or souvenirs. Bring something to share with other attendees. Yes, alcohol is welcome. - We’re also doing a Book Swap
If there’s a book you’ve read and love to recommend (including books you’ve written), bring it along and exchange it for another great read.
Sunday, 30 March
AFTERNOON
Informal get-togethers and a chance to meet fellow attendees and explore Churchill College or the beautiful city of Cambridge.
3:30pm Photo Walk Tour by Quiet Light
Meet at the Porters' Lodge, Churchill. Join other attendees for a photo walk tour of Cambridge. Tour takes approximately 90 minutes and you will be back in time for pre-registration. Thanks to our supporter, Quiet Light.
6:00pm-9:30pm Pre-Registration and Welcome Drinks
Early registration, evening drinks and nibbles. Let us know you’re here, grab your badge and join us and fellow attendees for welcome drinks at Churchill College.
Monday, 31 March
- 8:00am Registration and Sit-down Breakfast (included in the ticket price)
- 9:00am Ryan Singer: Framing and Hard Conversations
- 10:00am BREAK
- 10:30am Melissa Appel: The Founders’ Guide to What Product Teams Need
- 11:30am Greg Baugues: AI You’ve Been Doing It All Wrong
- 12:30pm LUNCH & Birds of a Feather Table Discussion
- 2:00pm Robin Landy: Finding Features Customers Will Pay (More) For
- 3:00pm Breakouts & Meet the Speakers
- 4:30pm BREAK
- 5:00pm Elizabeth Lawley: Lessons Learnt from my AI Girlfriend
- 6:00pm Networking Drinks in Buttery
- 7:00pm Dinner in Dining Room (included in the ticket price)
Professor Alex van Someren: National Security, Technology Innovation and SMEs
Tuesday, 1 April
- 8:00am Registration and Sit-down Breakfast (included in the ticket price)
- 9:00am Bob Moesta: JTBD & Hiring
- 10:00am BREAK
- 10:30am Sara Gordon: The Seven Deadly Sins & Positioning
- 11:30am David Pereira: Product Management or Bullshit Management?
- 12:30pm LUNCH & Birds of a Feather Table Discussion
- 2:00pm Mark Stephens: 25 Years of Heretical Thinking
- 3:00pm Diego de Jódar: Why User Activation is the Key to Sustainable Growth
- 4:00pm BREAK
- 4:30pm Lightning Talks
- 5:00pm Bridget Harris: Reflections on Building & Selling My Company
- 6:00pm Conference Close.
- 6:00-7:00pm For those who are not rushing off, we extend a warm invitation to join us in the bar area of Churchill College for further socialisation and relaxation.
Meet the Speakers
Melissa Appel
Executive Product Management Coach, Product Culture
Robin Landy
Founder, Robin Landy Ltd. Product & Pricing Strategy
Professor Alex van Someren
Chief Scientific Adviser for National Security, UK Government
Where to Stay
The conference will take place at the Churchill College in Cambridge, UK.
Churchill College offer en suite rooms at the venue. We recommend the en-suite rooms in the Cowan Court building; these are much sought after so you’ll have to book fast!
Supporters
If you want to be one of the amazing people supporting BoS Conf Europe 2025, get in touch and one of our team will discuss with you the wonderful supporter packages we have on offer.
We’re Here to Help
Whether you have questions about the conference or want recommendations for your trip, we’re just a message away. Reach out and we’ll make sure you have all the information you need for a great BoS experience.
Next Events
BoS Europe 2025 
31 March – 1 April 2025
Cambridge, UK
3 weeks to go
Spend 2 days with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
BoS USA 2025 
6-8 October 2025 Raleigh, NC
Early bird ticket available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.