Why does Business of Software Conference exist?

Business of Software Conference was set up when Neil Davidson (Co-Founder, Redgate Software) realised that the conferences he was invited to attend seemed to focus either on how to be a startup or how to fund/sell his software business.

He wanted to learn about how the best software companies grow and he set up the Conference to share ideas with others. The Business of Software community is made up of companies around the world who want to build software people love and companies people love working for.

Somewhere between a land where teenagers on skateboards selling their companies to Google in yet another Silicon Valley Acquihire and a land where everyone works for Microsoft lies the Business of Software community. Business of Software Conference is a bit like a ‘spa for geeks’. A chance to spend time thinking about working ON, not IN, your business.

Expect to learn things, meet great people and have fun in the process.

What is Business of Software Conference?

BoS is a multi-day event for software leaders, entrepreneurs and decision makers.

BoS targets those in the ‘scale up’ stage of their business – companies ready to take the leap into growth. The conference has an intimate atmosphere where guests are encouraged to come to learn from one another and help each other through their challenges, not shout or boast about personal achievements.

Despite being a software conference, the focus of the topics is neither code nor finance. Guests will hear talks from industry leaders on anything from marketing to leadership, hiring to mental health and everything in between. The result? Guests leave with an idea of how to grow their business to the next level, and the contacts to make it happen.


The best events we can deliver. Life is too short for bad events.

Question the status quo. What happens if you think and act different? Just because other people are doing it, doesn’t make it the right way?

Open. We encourage transparency & openness from participants. Mistakes can teach as much as the survivor bias of success.

Expert-led. We value the experience & expertise of expert practitioners.

Two ears, one mouth. Value listening over talking. The quiet ones know things.

Ahead of the curve. We spot meaningful trends & ideas ahead of the herd.

Friendly & inclusive. Business is best when it is enjoyable & open to all.

Who is it for?

Founders, CEOs, CMOs, COOs, product managers, development managers – they all come and get something from BoS. If you are making decisions in a software business, regardless of how technical you are, BoS is for you: you won’t have to talk code to enjoy it (we certainly don’t!).

You might be venture-backed, you might be bootstrapped. You might be a sole trader just starting out, or a large and fast-growing organisation. Either way, if you feel you are still learning about what it takes to grow a great business, then BoS is for you.


Next Events

BoS USA 2023

BoS USA 2024 🇺🇸

23-25 Sept 2024 at Raleigh, NC

Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.

The Road to Exit 🌐

Next Cohort Starts September 2024
A BoS Mastermind Group
facilitated by Mr Joe Leech

Hangout with Bob Moesta 🌐

11 July 2024 at 2pm BST
An online Q&A with the lifelong innovator and coarchitect of the JTBD theory.