You’ve done a mountain of customer research. There’s a million ways the customer is struggling, and discovery and shaping have helped you define the possibilities. But now you’re stuck with the big question: How do you make sensible decisions about what to do when you have too much information?
This is where Ryan Singer comes in, sparking the discussion, at BoS Europe 2025.
Framing and Hard Conversations: Ryan Singer at BoS Europe 2025
Framing work is where the real challenges begin. Once technical, design, and business teams come together to shape ideas, framing takes it a step further by tackling the hard conversations about what to prioritize. It’s about narrowing down problems, understanding their business value, and determining if they’re worth solving right now.
Framing forces us to evaluate tradeoffs: What happens if you don’t build Feature A? How much will it cost in resources? Will it help you gain customers or lose them if it’s skipped?
In his talk, Ryan Singer will share practical frameworks to help you make informed decisions about where to invest your time and energy, and most importantly, what to say no to.
And Ryan has spoken at BoS before too! Check it out:
Debugging the Product Development Process
Join us at BoS Europe 2025 to hear more from Ryan Singer and other experts who are shaping the future of the software industry.