What if the growth you’re seeing isn’t as healthy as it seems? Could there be a ticking bomb in your metrics? Are you sure that your users are truly activated, or are they just going through the motions? These questions are at the core of Diego de Jódar’s talk at BoS Europe 2025.
Why User Activation is the Key to Sustainable Growth: Diego de Jódar at BoS Europe 2025
In the fast-paced world of SaaS, Weekly Active Users might be the golden number on your dashboard. But here’s the catch: just because the graph is “up and to the right,” doesn’t mean everything is as smooth as it seems. The journey from signup to becoming a loyal user isn’t as simple as it looks, and if you’re not careful, you might be nurturing growth that could blow up in your face.
In this session, Diego will walk you through a revolutionary way to rethink activation. He’ll reveal how to uncover the real obstacles your users face, measure the true impact of your efforts, and eliminate the blockers that are stopping you from fostering sustainable growth. It’s not just about getting more signups; it’s about transforming those signups into happy, loyal users.
Join us at BoS Europe 2025 to hear more from Diego de Jódar and other experts who are shaping the future of the software industry.