Everything You Know About Building a Software Company Is Wrong

What if everything you thought you knew about building a software company was wrong?

What if staying small could be more profitable than scaling?
What if traditional hiring practices were holding you back?
What if ignoring “best practices” led to your biggest breakthroughs?

Mark Stephens, Founder of IDRsolutions, has spent 25 years questioning the rules of software business and he’s ready to challenge your assumptions at BoS Europe 2025.

25 Years of Heretical Thinking: Mark Stephens at BoS Europe 2025

For 25 years, Mark Stephens has questioned the conventional rules of the software business. At BoS Europe 2025, he’s bringing his unique perspective to the stage, ready to push the boundaries of what you think you know. Alongside his team (many of whom weren’t even born when he founded IDRsolutions) Mark will share their heretical views and challenge you to question everything, with the hope that you’ll disagree on at least one point.

The IDRsolutions Approach

IDRsolutions has been in business for 25 years, and Mark has built a company that thrives by questioning the norms. They are lifelong learners (which is why they keep attending BoS), but over the years, they’ve also developed strong views on what works (and what doesn’t) in software business. Mark’s talk will dive deep into how he’s navigated challenges around company size, money, hiring, and business strategies. (No sacred cows will be left untouched)

Mark Stephens IDRSolutions

Drawing on insights from his BoS experiences, Mark will explain how breaking away from the traditional wisdom has led IDRsolutions to tackle problems in unconventional ways. He’ll challenge your views on what it really takes to succeed in the software industry and encourage you to rethink how you run your business.

If you’re ready to challenge your assumptions and rethink everything you thought you knew about building a software company, Mark’s talk at BoS Europe 2025 is one you don’t want to miss.


Join us at BoS Europe 2025 to hear more from Mark Stephens and other experts who are shaping the future of the software industry.

31 March – 1 April 2025
Cambridge, UK
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