In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe.
Why the best?
Because it’s not your typical conference. There are no lobby exhibits, no velvet-rope VIP sections for speakers, and no pay-to-play sponsor slots disguised as keynotes.
Instead, BoS Europe is all about handpicked speakers tackling the real challenges software leaders face. It’s a place where you can casually chat with a speaker in the audience section, and join a community that’s as eager to learn from you as you are from them.
Be a part of BoS Europe 2025
Be a part of these discussions happening on 31 March – 1 April 2025 in Churchill College, Cambridge, UK. The line up so far?
25 Years of Heretical Thinking
Mark Stephens, CEO & Founder of IDRSolutions
Mark Stephens is here to tear down the sacred cows of software businesses. With 25 years at IDRSolutions, Mark’s got a lifetime of lessons, and plenty of sharp opinions to share. Does size matter? Is money really the answer? Are traditional hiring practices a waste of time? Mark’s heretical takes are here to challenge everything you thought you knew about scaling and sustaining a business.
Get ready to have your assumptions flipped on their heads. This talk is your permission slip to argue, disagree, and maybe even burn a few old playbooks.
Why User Activation is the Key to Sustainable Growth
Diego de Jódar, Founder of Please don’t Push
Diego de Jódar tackles the “growth ticking bomb” hidden behind Weekly Active Users metrics. In this talk, you’ll learn how to rethink activation by focusing on user goals, identifying blockers in their journey, and solving issues without creating downstream problems. Diego will also show you how to measure activation accurately, ensuring your growth strategy is both sustainable and effective.
Framing and Hard Conversations
Ryan Singer, Founder of Felt Presence
After gathering extensive customer insights, shaping aligns teams on what to build. Framing then focuses on evaluating trade-offs, such as resource requirements and business impact.
Ryan will share tools to help prioritize what to invest in and what to decline.
The Seven Deadly Sins & Positioning
Sara Gordon, General Manager of Zoe Health
Understanding what drives customer action is key to success. Sara will show how companies that tap into emotions like Sloth (Uber Eats) or Greed (Amazon) achieve strong market positions. She’ll explain how aligning your offering with your customer’s “why” and effective execution are key to positioning, while also pointing out common mistakes.
AI You’ve Been Doing It All Wrong
Greg Baugues, Founder of HaiHai.ai
- AI
- Productivity
While some fear AI will take over, a quick look at AI-generated content might make it seem like nonsense.
In this engaging talk, Greg will explain how understanding AI’s strengths and limitations can help you harness its potential. He’ll share live demonstrations with practical approaches to using AI tools to boost your creativity and enhance your work.
Product Management or Bullshit Management?
David Pereira, CEO of omoqo
- Team Efficiency
David will guide you to face reality and uncover opportunities to simplify your product strategy. With candid insights and proven tactics, he’ll empower you to challenge the status quo and focus on what truly matters. You’ll learn how to simplify complexities, understand why product organizations succeed or fail, and apply new insights to improve your team’s operations, all while avoiding common pitfalls.
Get ready to rethink your approach.
Join us at BoS Europe 2025 and be better at business like you are at coding.