JTBD in your Copy

With Claire Suellentrop

Claire is co-founder and COO of Forget The Funnel (FTF), a boutique growth consultant for scaling SaaS companies. FTF uses a systematic approach to help SaaS teams graduate from ad hoc experiments to sustainable growth; an approach rooted in your customers’ desired experience, your unique product, and your team’s particular strengths & needs.

In this talk – from our Online March 2022 conference – Claire looks at why you can’t just use the language you and your tea understand, but you have to think about what your customers speak to write copy that actually resonates.

You can watch the video of the talk and read the full transcript here.

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