Ep 75: Harnessing Culture & Using Data To Build Value For Your Business | Sarah McVittie | BoS 2019

This week on the BoS Podcast Sarah McVittie talks about data collecting and the culture of fashion.

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. 

You will leave with ideas to stimulate creative, data-driven, approaches to problem solving and how you can harness culture to build long-term value in your business.

Some estimates suggest that globally, 40% of garments produced in the fashion industry are never sold; of which 90% go to landfill.

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