Asia Orangio Teaches You How to Take Control of Marketing Activity

Asia Orangio will be leading a breakout session at BoS Conf Spring.Online 26-27 April on the topic: “How Founders Can Get Better at Marketing.”

If the open Q&A session we had with Asia a few weeks ago is anything to by (it is) then you won’t want to miss this session.

As founder and CEO of DemandMaven Asia helps CEOs and founders make sense of marketing and focus on things that count and she now also serves on the board of directors for Moz.

From the first 100 to the first 1,000

DemandMaven helps SaaS companies and startups reach and exceed their growth milestones — from the first 100 customers to the first 1,000.

Asia and her team do this day in, day out by helping you answer seemingly simple questions:

• Where to start?
• What numbers should you focus on?
• How can you tell if your marketing team, or outside agencies, are working on the things that matter to you?
• How can you tell what is really working and what isn’t?
• What are the best tactical approaches to take with new channels?

Whatever your marketing challenges are — and however experienced you are at marketing — you will go away from Asia’s session with actionable ideas to reach and exceed your growth goals.

What you will learn

Working with a real volunteer (aka victim) examples, Asia will share a process to help you take control of your marketing activity and understand how you can focus on the things that matter to your business.

There will be plenty of opportunity to ask questions and share your challenges too. You will leave with some ideas and resources that will help you spend your resources where they will make a difference.

Who is Asia Orangio?

Asia first came to BoS as a scholar. She then went on to found DemandMaven, advise several startups, and now also serves on the Board of Directors of Moz. We’ve already had the pleasure of hosting Asia at Q&A events and we’re delighted to have her join us this year as part of the BoS Conf Online.Spring’s main lineup.