Culture Mapping AMA with Alex Osterwalder

Great Hangout with Strategyzer’s Alex Osterwalder on defining, building and prototyping company culture. Hear more from Alex at BoS Europe 2017 on “Understanding the Jobs Your Customers Want Done.

One question that came up asked whether a startup should prioritize culture over other things. We love the idea of a corporate hierarchy of needs.

Hierarchy of Corporate Needs

You can watch the BoS talk that inspired this conversation here.

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