How to Design Organizational Culture | Alex Osterwalder, Strategyzer | BoS USA 2015

Alex Osterwalder, Co-Founder, Strategyzer

At Business of Software Conference USA 2015, Alex Osterwalder described the key steps in designing an effective organizational culture.

In most companies, there is a gap between the actual culture and the desired culture.

“Your company’s culture is your operating system” – Dave Gray.

Conference Video & AMA Video Below

Why does culture matter and how can we design it?

Potential Culture Issues

  • Loudest people get promoted
  • Bonuses not correlated to current performance
  • Culture of fear
  • Managers don’t give feedback

What does a great company look like?

  • Makes a profit
  • Gets customers excited
  • Gets employees excited
  • Makes the world better

“The world is full of bankrupt companies with world-class cultures. Culture does not make a company” – Ben Horowitz

This applies to startups, but existing companies can suffer dramatically from bad culture.

Culture Map

  • Used to systematically design organizational cultures
  • Based in research on culture development and success
  • Uses experimentation and testing to design better organizational cultures

Video

 

AMA Held January 2017

 

AMA

 

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