BoS USA 2016: What are Software Executives Consistently Wrong About?

From our breakout session on Monday 12th September, we asked our participants:

“What are software executives consistently wrong about?”

Here are a few short videos of what they said:

http://businessofsoftware.wistia.com/medias/5jy1qbug1i?embedType=async&videoFoam=true&videoWidth=640

http://businessofsoftware.wistia.com/medias/zm2v07pp68?embedType=async&videoFoam=true&videoWidth=640

http://businessofsoftware.wistia.com/medias/f1rt3vst9a?embedType=async&videoFoam=true&videoWidth=640

http://businessofsoftware.wistia.com/medias/bf7098vgug?embedType=async&videoFoam=true&videoWidth=640

http://businessofsoftware.wistia.com/medias/y6oythp8ma?embedType=async&videoFoam=true&videoWidth=640

http://businessofsoftware.wistia.com/medias/jf9eyc0m8m?embedType=async&videoFoam=true&videoWidth=640

http://businessofsoftware.wistia.com/medias/rikx6pn0pk?embedType=async&videoFoam=true&videoWidth=640

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