Amusing ourselves. Delight is a bonus.

We often add something silly in our content just for our own amusement – and strangely, we often get notes from people saying, ‘X made me smile’. We’re always pleased when it entertains others. We get that little rush of dopamine you get when you let someone out into slow moving traffic and they thank you with a wave or by indicating right-left-right.

Delight is good too!