Elevator pitches are so 20th Century. When facts are clearly on your side, Question Pitches get people to do a little work and people often come up with their own reasons for agreeing with you and these are far more powerful than yours can ever be. The Question Pitch from Daniel Pink on Vimeo. A neat 90 second video from Dan Pink explains why.
[vimeo http://player.vimeo.com/video/66508882]