Inspired by this giant Infographic about the effective use of email, we thought we would come up with our own rule. As over 30% of marketing emails are opened on mobile devices, (and rising), you need to know this. We don’t understand why this needs a graphic. Ironically, this would fail just about every rule that it sets for sending to mobile phones.
Our Rule: Get to the point. Use text.
So the one simple rule for effective mobile email: Get to the point. Use text.
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