Balsamiq's Peldi – BoS Talk 2012 – Coding is the easiest part!

Update on Peldi’s talk for Business of Software 2012. As so many people coming to BoS want to think about ‘Growth’ Peldi is going to be talking about what he learned in growing his company so quickly. Expect lots of actionable tips and tricks and a sprinkle of Peldi humor.

Coding is the easiest part!

If you think your ability to code up a new web app in the course of a week-end is your ticket to startup success, think again. Soon you will realize that coding is the easiest (and most fun) part of your job.

Building and growing a business is HARD, and filled with, “what the…?”, moments.

In this talk I will talk about a number of strange things that happened to me in the 4 years of bootstrapping Balsamiq into a global, multi-million-dollar tiny little company. Lots of quick, direct and immediately applicable stories that will save you tons of time and frustration when they happen to you.

If you have been at the sharp, painful end of a growing business, what is the one thing that you wished you knew before you started?

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