Peldi, CEO and Founderof Balsamiq at last year's conference.

This year will be my third year attending the Business of Software Conference. I love this conference, but the software developer side of me always feels confused. "Software" is in the name of the conference, but not a single line of code ever appears on any slide in any presentation. How can this be?

Well, the Business of Software Conference targets people who make and sell software for a living. It's a niche market. If you look at the other software conferences out there, they already cover how to make software, programming languages, how to make software better, how to sell a software idea to investors, and a million other technical details. The non-technical details, the stuff not covered by the tech conferences you see in the news, that is what you get at BOS.

The Business of Software conference is about the culture and philosophy of software and software businesses. We get together and talk about the side of business which is rarely discussed publicly. We discuss how to make software people want and find useful. We cover how to hire great developers and make them happy. We learn how to find and grow a customer base. We even talk about how we can be happier.

If you want to know how to be a successful software entrepreneur, make the world a better place, and run sustainable business, this is the place for you. It might not seem exciting in the Hollywood sense, but the content does inspire you. That's why I think young entrepreneurs would really benefit. I know I would have benefitted had I attended right out of college.

That is why I'm sponsoring a few scholarships to the Business of Software Conference through my mobile app development business, Moving Average Inc.

The scholarship gets you admission to the conference, which takes place in Boston October 23-26, 2011. You can find the details of the Startup Scholarship to attend the Business of Software Conference here. Please apply if you fit the bill. 

I really want this to benefit young, unfunded entrepreneurs. There are a few (less than 20) tickets left for Business of Software. It would be great if the Boston venture capital community stepped up to support some of their portfolio companies to the event too. It could be the most important conference their entrepreneurs attend.

I look forward to talking to you in Boston!