Ten Rules for Successful Products | Don Norman | BoS USA 2009

Design for how your customers really are, not how you hope they are. Don Norman, author, The Design of Everyday Things, speaks at Business of Software Conference 2009.

http://businessofsoftware.wistia.com/medias/brlh34x37e?embedType=async&videoFoam=true&videoWidth=640

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