Are you worried about how your software business will cope with the impending end of the world? What? You didn’t know that the world was about to end? You should definitely listen to Mark Stephen’s fantastic talk from 2009’s Business of Software conference. It’s witty, it’s insightful and it’s short (under seven minutes long).
Here it is:
http://businessofsoftware.wistia.com/medias/vty66j1ucc?embedType=async&videoFoam=true&videoWidth=640
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