I love it when our customers write in, or come up to us at shows, and tell us how much they love our products. When people e-mail, unprompted, comments like:
My job used to consist almost entirely of comparing SQL databases, by hand. Now that I've started using SQL Compare I've bought a pair of glasses, painted on eyes, and now spend much of my day snoozing
Of course, the best testimonials aren't words. They're green, six by two and half inches, and have George Washington on the front. It's easy for people to say good things about your software. It's only when they pay that it counts.