Business of Software 2008 – provisional program

I’ve just published the provisional program for Business of Software 2008. There are some gaps, and I might still shift the speakers around a bit, but there’s enough to give a good idea of what the conference is about.

A couple of highlights:

Seth Godin will be speaking on why marketing is too important to be left to the marketing department

Joel Spolsky will be speaking about iPod or Zune – which are you building?

Paul Kenny isn’t as well known as Seth and Joel, but his talk on sales 101 is going to be essential listening.

You can download the full program from