Setting up your own software company: not as glamorous, or easy, as you think

Andrew Clarke has got a great post about setting up on your own, over at Simple-Talk. Here’s an excerpt:

I knew from experience that this was something that any good programmer
had to get out of his system. There is a deep-set fallacy that if
software is well-written, and full of features, then it will sell. This
is like saying that a well-performed song will get to the top of the
singles chart by sheer merit. The analogy is fairly close, because in
both cases one has to hit the zeitgeist, the spirit of the age. Quality
helps one’s chances, but is, by itself, insufficient.

You can read the rest at the following URL: