I toyed with calling last year’s Business of Software conference "The Web 0.2 Summit" and publicly not inviting Tim O’Reilly ("Tim O’Reilly not invited to speak at conference shocker"). I decided against it on the grounds that my sense of humour has a very poor commercial record. Plus I didn’t want to risk offending Tim O’Reilly.
Having said that, maybe this year’s Business of Software 2008 really should be "The Web 0.2 Conference" and we should continue to emphasize the eternal truths about the business of software. No bullshit, no fads.
What do you think?
I think that if you want people to take the conference seriously, then it should have a serious title. Otherwise, you might as well call it the “Funny Business of Software” conference.
I agree with the previous comment. You need a serious title.
PS: Humor is so difficult to convey online.
I like your sense of humour! And its great for a laugh in a blog post, but I agree that a serious title will be more successful. You could perhaps use it as a “side show” to the main event. But don’t run the risk of cheapening your now building brand, it seems to be going so well so far. 🙂