I toyed with calling last year’s Business of Software conference "The Web 0.2 Summit" and publicly not inviting Tim O’Reilly ("Tim O’Reilly not invited to speak at conference shocker"). I decided against it on the grounds that my sense of humour has a very poor commercial record. Plus I didn’t want to risk offending Tim O’Reilly.
Having said that, maybe this year’s Business of Software 2008 really should be "The Web 0.2 Conference" and we should continue to emphasize the eternal truths about the business of software. No bullshit, no fads.
What do you think?