Blog

Business of Software conference news

Five Tips for Video Marketing from Chris Savage – CEO of Wistia

Five Tips for Video Marketing from Chris Savage – CEO of Wistia

Last week we had the absolute pleasure and privilege of welcoming back Chris Savage, Co-Founder and CEO of Wistia for a BoS Hangout following his BoS USA Talk in 2014. A talk about his talk soon turned into a conversation about the state of video marketing in general and a play list for anyone thinking about using video in their marketing.

Read more

If data can help win elections, what can it do for your business?

If data can help win elections, what can it do for your business?

How Big Data can win elections.

Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics. With the general election on the horizon, we thought it would be a good time to repost this for all to see and understand.

Read more

A Call for Help | Building Email Lists

A Call for Help | Building Email Lists

At The BLN and BoS we try, hard, to produce the world’s best conferences.

For those whom I haven’t had the pleasure of meeting yet – my job is to let people know about these conferences. The most effective method in terms of creating an instant reaction we have found is via our email newsletter that we send every couple of weeks.

Read more

Proud Mum and the No Hitter

Proud Mum and the No Hitter

Hard to believe that Wendi Labbie has kids at college. She had children very young. A proud moment for us all to see her son pitch a ‘no hitter’ when she was over here a couple of weeks ago for our IoT Forum.

Here is a short video of the final pitches….

Read more