Seeing the seed of your idea grow into something useable and sellable – that’s the stuff of dreams. But the road to a market-ready product is filled with Product Development potholes.
Included in this playlist are talks from legendary authors Don Norman (‘The Design of Everyday Things‘) and Rich Mironov (‘The Art of Product Management‘) who both gave brilliant talks at BoS on rules for building successful products.
There is a caveat though – important and inviolable as some rules might be, you do need to know when to throw away the book. Scott Eblen (Director of Product Management, Twitter) completes the playlist with some thoughts on when it’s best to abandon orthodox product thinking for the sake of the Product.
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