BoS 2012 Workshop, the ‘WALLABIES’ output | Business of Software

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BoS 2012 Workshop, team ‘WALLABIES’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to 10 challenges. Overall available time was 90 minutes and the results were submitted online. Here are the outputs of the WALLABIES.

The Outputs

Name of team: WALLABIES.
Names and superpower of members:

  • Josh Frankel – Super Sarcasm
  • Alex Czartoryski – Turns paper into string
  • Brett Grego – Marshmallow construction
  • Mark Checn – Pivot Tables at the speed of light
  • Joseph Mastey – Scale walls with no gear
  • Phillippe Asselin – Turning Frowns Upside Down
  • Michael Christofoiles – Solving Problems
  • Mike Petsalis – Pivot on a dime
  • Ariane Holzhauer – Finding Problems
  • Jeff Szczepanski – Guessing People’s Age
  • Kris Goldhair – Selling features we don’t have
  • Josh Sullivan – Tweets about twitter
  • Simon Huntley – Feeding the world
  • Matthew Dean – Excel Master
  • Steve Hanov – Changing diapers without waking up
  • Matthew Wensig – Bootstrapping with children
  • Bradley Batt – Making the complex simple
  • Adam Russell – Creating Problems
  • Patrick Foley – Persistence and Shooting Rubber Bands
  • Brian Leach – Cat herding
  • Philip Prescott – Levitation

Using a single packet of spaghetti and marshmallows, WALLABIES built a spaghetti tower 54 inches tall.


To better their BoS experience, they wireframed a special Mobile App. They shared some screen shots with us.

THE WALLABIES talked about something important they learned in BoS 2012 in a 1 minute video. Watch it to learn more.

We counted 23 people that passed a paper ring over their head to the floor without it breaking. You can see for yourselves here.

They built a spaghetti bridge to span a 54 inches wide gap. Here is the photo.

They took a picture that encapsulates the Business of Software Conference.


In less than 140 characters, the proposed business strategy for Twitter of the WALLABIES is to “Grow free user base, introduce paid prods: live and scheduled tweets for biz special events & promos cs specific platform & analytics sales”.
Finally, the WALLABIES explained to us in a 1 minute video  how software could solve the ‘communication’ problem in the world.

Thank you, WALLABIES for participating and being up to the challenge of BoS 2012 Workshop!

BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.

This year will be the 7th Business of Software Conference – 15-17th September 2014, Boston.

A three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special. Attendance is restricted to just 400 attendees in 2014. Registration open now.

This year we are also running Business of Software Conference Europe, 25-26th June. For more details, visit the dedicated BoS Europe site. Two days in the birthplace of computers – Cambridge, England.

Join our mailing list to be the first to know when this year’s talks go live and to hear the latest news from the conference.

Eventbrite - Business of Software 2014

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