Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.
Eric Ries is an author, speaker and consultant at the Lean Startup. He blogs on StartupLessonsLearned.com on issues concerning startups and entrepreneurship. Previously, he served as Venture Advisor at Kleiner Perkins Caufield & Byers and co-founded IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech.
Next AMA: Alex Osterwalder, Author, Business Model Generation, 24th Jan 17.00 GMT.
Don't Miss a Thing - Get BoS Updates
Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference updates? Join the smart people who get BoS updates. Unsubscribe anytime. We will never sell your email address.