Eric Ries at Business of Software 2010: The Science of Lean Startups

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Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.


Eric Ries is an author, speaker and consultant at the Lean Startup. He blogs on on issues concerning startups and entrepreneurship. Previously, he served as Venture Advisor at Kleiner Perkins Caufield & Byers and co-founded IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech.

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