How come you can recognise the tune of the number one song of 1968 as being Hey Jude by the Beatles, but not the number two song?
Why has the iPod had the success that the Zune has been denied?
Why are Herman Miller chairs cool, but their functionally equivalent competitors lame?
Why is Ruby hip but Java square?
Why are clean code, usability and basic marketing just hygiene factors? How come they can get you to the number two spot, but not to number one?
In this video from Business of Software 2008, Joel explains the three important factors behind getting to number one. Along the way, he talks about anthropology, psychology, Brad Pitt and Angelina Jolie. And kittens.
This year's conference is in November 9th – 11th, in San Francisco. Joel will be speaking, as will Paul Graham, Geoffrey Moore, Don Norman, Dharmesh Shah and many, many other awesome people.
There are a few (under 20 – I haven't updated the web site in a while) tickets left at the special price of $1,845.
You can find out more at the Business of Software conference website. I reckon they'll sell out this week, so if you want to come then act fast.