Masterclass: Customer Interviews using JTBD (16 & 23 June)

Understanding why users ‘hire’ your product can make the difference between success and failure of your product. Co-architect of Jobs-to-be-Done with Clayton Christensen, Bob Moesta, and Nopadon Wongpakdee, will lead you through an interactive masterclass to help you plan, conduct, and process customer interviews using Jobs-to-be-Done.