Steve McLeod

Feature Upvote, is a SaaS for collecting and centralising customer feedback that’s become unexpectedly popular in the video games industry. It’s Steve’s third software business.

The first business was a complete flop, only ever selling one license. Financial salvation came when the business morphed into a successful consultancy.

The second business was an old-school try-before-you-buy shareware-style desktop app, acquired after 10+ years.

After experiencing near burn-out with his first business, Steve is firmly in the “lifestyle business” camp. He intentionally aims to keep his business low-stress, aiming only for modest, manageable growth, so that he can keep mentally healthy while running it.

Originally from New Zealand, Steve now lives in Barcelona, Spain.